An Exciting Announcement
We’re thrilled to announce that our new registration flow will be launching in August!
When we began work on our new registration flow, we knew that to make it better we’d need to do more than give it a flash new design; we’d have to understand our clients’ and our users’ needs and build with these expectations in mind. So - we have spent the best part of this year listening to customer feedback, designing, developing and testing to bring you a beautiful, flexible, user-focused reg flow.
We’re excited to share it with you, and although we’re still making a few changes, we’d like to give you some insight into what it will look and feel like. Feedback is what helped us build our new flow in the first place, so please email us any thoughts or questions you might have.
Simplicity by design
We have always been proud of our all-in-one solution - from registration, to event management to timing. However, in the past, this has resulted in some complexity at the registration stage. So, we asked ourselves: how can we combine the capture of data for our clients with a simple registration flow for their customers? After much thought, back-and-forths, and a couple of ‘differences of opinion’, we’ve arrived at a registration flow which carries customers through to purchase with ease and speed, leaving more complex questions for later.
Clean and Clear
The new flow boasts a clean design and is fully responsive with mobile and tablet devices, making it easy to buy tickets wherever you are, whatever you’re doing.
We have stripped out clutter, in favour of a simple and functional design. This will help users find exactly what they’re looking for - whether it’s the number of tickets they want to buy, or social media share icons - resulting in a more pleasant user experience, and more ticket sales.
2 Step Flow
The average online shopping cart abandonment rate is a whopping 69.89%. According to web usability research institute, the Baymard Institute, one of the main reasons for cart abandonment is that the check out process is too long-winded; in fact, ‘1 out of 4 shoppers have abandoned a cart [...] due to a ‘too long/complicated checkout process’’. So, with this in mind, we have created a super-simple checkout, which can be completed in a minimum of 2 steps:
Using visual markers for the user, '1' and '2', encourages them to continue, knowing that it's not going to take long.
In the new flow, one email address can be used to buy multiple tickets, helping to avoid dropped registrations, whilst still allowing event organisers to gather additional participant data after purchase.
Put Your Stamp On It
We pride ourselves on working hard behind the scenes, squirrelling away in the background and allowing our clients' events to do the talking. To build on this, we've really pushed customisation in the new reg flow. We know that consistency is important for brands to build familiarity with customers, so you won't find our Trumin branding lurking around any corners - the new flow is a chameleon, able to transform itself into whatever your heart desires.
Style it up
Our registration flow can be fully themed, which means participants will get an event-branded experience. The registration flow, results pages, email communications, and event-day check-in experience will all have the look and feel of the event the customer is buying tickets for.
The two images above are from two different events - each has been customised to suit the client's brand.
Everything including colours, images, backgrounds and text can be customised for a complete and convincing transformation.
No hablo ingles? No problem.
We've worked with clients in 24 countries, over 4 continents, so we know how important it is that our platform is aimed at global users, rather than only those in English-speaking countries. Our new reg flow is internationalised - this means it will appear in the user's own language, allowing for ease of understanding and resulting in happy customers from London to Muscat.
Get Ready
Look out for more posts in the coming weeks, where we will deep-dive into different features of the new reg-flow. It’s not long now until the new flow itself is released - we hope you like the changes and look forward to launching with you!
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Sources:
https://baymard.com/lists/cart-abandonment-rate